Project Gigglewater
RESTAURANT
Project Gigglewater is a cocktail bar known for its community, drinks and intimate atmosphere. The bar wanted to refresh some of its visuals and marketing collateral to bring in new patrons.
TASK
Design and develop marketing collateral for print material to be provided inside the restaurant. From special menus to postcards, the tasks needed a quick turnaround time.
EXECUTION
Through collaboration with the owner on the visual direction, these assets were designed through the approach of using more of their colours from their branding. Additionally, new brand graphics for the cocktails were illustrated by me to add a playful direction compared to their previous assets.
TOOLS
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Procreate
MARKETING
TASK
Create large signage that would catch the eye of foot-traffic patrons and reflect the updated visual direction of the brand. Ensure copywriting is large enough to be legible.
EXECUTION
After the approval of the copywriting and layout, the visual assets were illustrated similar to the updated cocktails for the branding, strengthening and adding cohesion to the overall refreshed look.
TOOLS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Procreate
SOCIAL MEDIA
TASK
I was tasked with updating the iconography of the restaurant’s profile picture and highlights. Additional tasks were to design some story highlights detailing their hours.
TOOLS
Adobe Photoshop
Procreate
